Core Principles





Awakening Hair Care Management’s company vision is guided by the Core Principles of its founder, Nicole Marshall.

  • Beauty: True beauty comes from within, and every woman deserves to feel beautiful. A lack of confidence in her inner beauty will reflect on the outside. Feeling good about the products that she uses can enhance a woman’s natural beauty within and beam outward.
  • Honesty & Integrity: As a brand, we adhere to a strict moral code that prioritizes trust and decency. We value our employees and customers in the same light as our family. We do not take their faith in our brand and our products lightly.
  • Quality: Every product in the Awakening Hair Care Management System is lovingly made with high-quality, all-natural ingredients and affordably priced to meet the needs of an economically diverse customer base. 
  • Unparalleled Customer Service: Awakening Hair Care Management would not exist without its devoted customer base. We aim to offer best-in-class customer service to our clients by understanding and catering to their unique needs.
  • Social Awareness & Responsibility: We empathize and sympathize with our customers’ day-to-day struggles with alopecia and hair loss because we, too, have walked that path to recovery. As a brand, Awakening Hair Care Management seeks to shine a spotlight on the issue of female hair loss and give back to that community through increased social awareness and engagement.